Effects of self-esteem level on risk preference in different tasks

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Jiuhua Zheng
Yilu Zhong
Yongfang Liu
Cite this article:  Zheng, J., Zhong, Y., & Liu, Y. (2013). Effects of self-esteem level on risk preference in different tasks. Social Behavior and Personality: An international journal, 41(5), 815-818.


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Using the Chinese version of Rosenberg’s (1965) Self-Esteem Scale we explored the effects of self-esteem level on risk preference in 2 tasks, based on the exchange theory of money and self-esteem in decision making, within the Chinese cultural context. The results showed that participants with moderate self-esteem had the highest risk preference.

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