How internal marketing can cultivate psychological empowerment and enhance employee performance

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Qing Yao
Rong Chen
Guoliang Cai
Cite this article:  Yao, Q., Chen, R., & Cai, G. (2013). How internal marketing can cultivate psychological empowerment and enhance employee performance. Social Behavior and Personality: An international journal, 41(4), 529-538.


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We examined the impact of psychological empowerment on employee loyalty, satisfaction, and task performance with survey data from 617 employees of a petrochemical company in China. Results based on a structural equation model showed that psychological empowerment had a significant positive effect on both employee loyalty and task performance, which was partially mediated by employee satisfaction. In addition, we found that psychological empowerment was significantly and positively influenced by each dimension of internal marketing.

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