Reciprocated knowledge sharing and individual creative performance

Drawing on the norm of reciprocity from social exchange theory, we proposed that a focal team member’s knowledge sharing would predict their own creativity to the extent that other members reciprocate such behaviors. We also expected that the focal member’s social values would moderate this reciprocation process. Empirical analysis of data collected from 169 team members and 50 leaders revealed that the relationship between a focal member’s knowledge sharing and creativity was explained by other members’ reciprocated knowledge sharing. This knowledge-reciprocation process was strengthened by collectivistic values but weakened by individualistic values of the focal member. The present study reveals when and how individuals can gain creative benefits from their own knowledge-sharing behavior in work-based team settings.