Main Article Content
In the present research we investigated whether prospective minority and majority members ascribe high effectiveness to particular behavioral styles in order to exert social influence in a forthcoming group interaction. It was hypothesized that consistency, assertiveness, competence, and honesty would be rated as effective for minorities, whereas the role of agreeableness would be stressed for majorities. A behavioral-style inventory based on that developed by Bassili and Provencal (1988) showed sufficient reliability. The results confirmed the hypotheses, and the implications of the actor-perspective on social influence are discussed.