The theory of planned behavior and prediction of entrepreneurial intention among Chinese undergraduates

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Jianfeng Yang
Cite this article:  Yang, J. (2013). The theory of planned behavior and prediction of entrepreneurial intention among Chinese undergraduates. Social Behavior and Personality: An international journal, 41(3), 367-376.


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In this study I tested the validity of the theory of planned behavior (Ajzen, 1991) and found that it could be used to predict entrepreneurial intention in a sample of 1,330 Chinese students. Attitude represented the most effective predictor of entrepreneurial intention, followed by subjective norms, and then perceived behavioral control. Gender and parents’ entrepreneurial experience had a significant impact on entrepreneurial attitude, subjective norms, perceived behavioral control, and entrepreneurial intention. Effective entrepreneurship education could significantly enhance perceived behavioral control and entrepreneurial intention.

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