Main Article Content
Addressing environmental challenges, such as climate change, requires integrating consumers’ social behavior and personality traits. This study examined how corporate social responsibility (CSR) influences employees’ energy-specific proenvironmental behavior in the hospitality sector, considering the mediating role of green self-efficacy and employee happiness, and the moderating role of altruistic values. Using structural equation modeling of data from a survey of 418 employees in Pakistan, this study found that CSR had a positive impact on energy-specific proenvironmental behavior, with green self-efficacy and employee happiness acting as mediators, and altruistic values acting as a moderator. The findings suggest that CSR initiatives tailored to consumers’ social behavior and personality traits can effectively promote sustainable energy consumption behavior among employees.