Employees’ perceptions of corporate social responsibility and creativity: Employee engagement as a mediator

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Zelin Tong
Liya Zhu
Ning Zhang
Lisher Livuza
Nan Zhou
Cite this article:  Tong, Z., Zhu, L., Zhang, N., Livuza, L., & Zhou, N. (2019). Employees’ perceptions of corporate social responsibility and creativity: Employee engagement as a mediator. Social Behavior and Personality: An international journal, 47(12), e8479.


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We explored the relationship between corporate social responsibility (CSR) and employee creativity (EC), and investigated how employees’ perceptions of CSR and EC interact with perceived organizational support. Data from 278 bank employees in Malawi were analyzed using partial least squares regression. We found that employees’ perceptions of CSR were positively related to EC, and that this relationship was mediated by employee engagement. In addition, the moderating effect results showed that when perceived organizational support was high, employees’ perceptions of CSR strengthened their work engagement, which then improved EC. These findings indicate that CSR is an important strategic tool in shaping EC. Theoretical and practical implications are discussed.

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