Exposure frequencies and sensation-seeking: No novelty effect but an unexpected experimenter-subject sex interaction

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Lawrence W. Littig
Doreen Branch
Cite this article:  Littig, L. W., & Branch, D. (1993). Exposure frequencies and sensation-seeking: No novelty effect but an unexpected experimenter-subject sex interaction. Social Behavior and Personality: An international journal, 21(1), 25-32.


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o test the hypothesis that individuals who are very sensitive to novel experiences do not show the usual exposure frequence-preference pattern, high and low sensation-seeking African-American subjects were exposed serially in random balanced order a set of 10 Japanese ideographs at 0, 1, 3, 9, and 27 frequencies. Both high and low sensation-seekers manifested the usual pattern of preference for stimuli exposed at higher frequencies and no support for a novelty sensitivity effect was observed. There was evidence of an unexpected experimenter-subject sex interaction confirming previous reports of this phenomenon. Male and female subjects reacted differently to the total experiment as a function of their level of sensation-seeking.


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