Classifying and profiling sports lottery gamblers: A cluster analysis approach

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Hai Li
Luke Lunhua Mao
James Jianhui Zhang
Jiaxi Xu
Cite this article:  Li, H., Mao, L., Zhang, J., & Xu, J. (2015). Classifying and profiling sports lottery gamblers: A cluster analysis approach. Social Behavior and Personality: An international journal, 43(8), 1299-1318.


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We developed a typology of sports gamblers based on the Scale of Assessing Problem Gambling and then to describe the clusters we identified according to the demographic and behavioral characteristics of each. Participants (N = 4,980) were Chinese sports lottery players selected using a multistage sampling procedure. All participants completed the survey. Through cluster analyses, we identified 5 distinctive clusters of sports gamblers: casual players, escalated players, at-risk players, compulsive players, and problem players. A profiling analysis revealed that these 5 clusters differed in both terms of demographic and behavioral characteristics. This typology of sports gamblers provides diagnostic information that can be used by regulatory institutions to develop relevant intervention programs.

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