A reexamination of the robustness of the framing effect in cognitive processing

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Gang Huangfu
Liqi Zhu
Cite this article:  Huangfu, G., & Zhu, L. (2014). A reexamination of the robustness of the framing effect in cognitive processing. Social Behavior and Personality: An international journal, 42(1), 37-44.


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We conducted 2 experiments on the framing effect; recording reaction times in the first using a questionnaire and in the second using a computer-programmed procedure. We found that a positive framing effect caused participants to make faster decisions and show an intuitive, heuristic, decision-making pattern; whereas a negative framing effect caused participants to make slower decisions and show a rational, analytical, decision-making pattern. These results suggest that when decision-making time is not strictly controlled, other potential factors such as individual and cultural differences may influence the robustness of the framing effect.

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