Impact of mobilization context on employees' donation intentions in China

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Lanying Du
Fenfen Zhao
Chi Zhang
Cite this article:  Du, L., Zhao, F., & Zhang, C. (2014). Impact of mobilization context on employees' donation intentions in China. Social Behavior and Personality: An international journal, 42(1), 115-124.


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We examined the influence mechanism of employees’ donation intentions in 4 different mobilization contexts in the workplace in China. Employees (N = 528) from 50 organizations in China completed a survey and the results showed that mobilization context has a significant effect both on employees’ perceived pressures and on donation intentions. Specifically, the relationship between employees and the organizer of the contributions in the workplace had a stronger influence on both employees’ perceived pressures and donation intentions than did releasing a list of donors and amount of donations. In addition, perceived pressure was found to play a mediating role between the mobilization context and employees’ donation intentions, and also to have a significantly negative effect on employees’ donation intentions.

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