Sociality: A Content Analysis Scale for verbalizations

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Linda L. Viney
Mary Westbrook
Cite this article:  Viney, L., & Westbrook, M. (1979). Sociality: A Content Analysis Scale for verbalizations. Social Behavior and Personality: An international journal, 7(2), 129-138.


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Conceptualizations of positive interpersonal relationships by Osgood (1970) and Danziger (1976) formed the basis of a content analysis scale for verbalizations. The resulting Sociality Scale score (SS) is the total of 7 subscales. The relationship types of solidarity, intimacy, influence, and undifferentiated shared experience form 1 subset of subscales, and the relationship roles of reactor, initiator and joint actor form the other. SS proved to have acceptable levels of interrater reliability and considerable consistency over time. Verbalizations collected from 540 people experiencing different events were used to establish its validity. As hypothesized, high scorers tended to relate more positively to others, to maintain relationships better with others, to exhibit more interpersonal skills, and to experience less anxiety and hostility than low scorers.
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© 1979 Scientific Journal Publishers Limited. All Rights Reserved.