The mediating effect of role stressors on market orientation and organizational commitment

Main Article Content

Wei-Lung Chang
Long-Chuan Lu
Hung-Jen Su
Tai An Lin
Kuang-Yu Chang
Cite this article:  Chang, W., Lu, L., Su, H., Lin, T., & Chang, K. (2010). The mediating effect of role stressors on market orientation and organizational commitment. Social Behavior and Personality: An international journal, 38(10), 1431-1440.


Abstract
Full Text
References
Tables and Figures
Acknowledgments
Author Contact

Market orientation, role stressors, and organizational commitment were investigated using a convenience sample of 386 employees of Taiwanese airlines. A questionnaire and structural equation model were used to confirm the hypotheses and provide evidence of reliability and validity is provided. The test results revealed the influence of customer orientation, competitor orientation, and interfunctional coordination on role ambiguity and role conflict along with organizational commitment. Role ambiguity and role conflict were found to have negative relationships with organizational commitment and be negative mediators between customer orientation and organizational commitment. These findings give a new perspective on organizational commitment, and provide airline companies with insights into ways to decrease the role stressors of airline employees and increase their market orientation.

Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.

Article Details

© 2010 Scientific Journal Publishers Limited. All Rights Reserved.