Curvilinear relationship of entrepreneurial experience and entrepreneurial self-efficacy: Entrepreneurial passion as a moderator

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Yanbin Liu
Wei Wang
Ping Yuan
Yanpeng Yuan
Cite this article:  Liu, Y., Wang, W., Yuan, P., & Yuan, Y. (2021). Curvilinear relationship of entrepreneurial experience and entrepreneurial self-efficacy: Entrepreneurial passion as a moderator. Social Behavior and Personality: An international journal, 49(5), e10181.


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We combined experience curve theory and social learning theory and proposed that the relationship between entrepreneurs’ prior experience and their entrepreneurial self-efficacy would be curvilinear, with the upward slope of the curve gradually decreasing. Participants were 266 entrepreneurs in Southeast China who completed a survey. Our results show there was a nonlinear relationship between entrepreneurial experience and entrepreneurial self-efficacy, suggesting that as entrepreneurs gained more experience, the rate of entrepreneurial self-efficacy slowed down. Furthermore, we found that entrepreneurial passion moderated this curvilinear relationship, such that when entrepreneurial passion was strong, nascent entrepreneurs with less experience exhibited greater entrepreneurial self-efficacy than did entrepreneurs with more experience. Theoretical contributions and future research directions are discussed.

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